According to a study published Tuesday morning by The Wall Street Journal, IU basketball is the nation’s third most valuable college program.
The annual study is conducted by Ryan Brewer, an associate professor of finance at Indiana University Columbus.
According to Brewer, Indiana’s program has an enterprise value of $279 million, trailing only North Carolina at $378 million and Duke at $370 million.
Brewer’s data shows the IU program with a cash flow of $12.9 million and revenue of $34 million.
In a similar study of women’s college basketball programs, also conducted by Brewer, Indiana ranked 14th nationally with a value of $50 million.
The rest of the top 10 includes Ohio State, Louisville, Arizona, Syracuse, Illinois, Kentucky and Arkansas.
The values are assigned using factors that determine what a program would be worth on the market if it could be sold like a professional team. Those factors include expenses, revenue, cash flow, risk assessments and growth projections.
Here’s how each Big Ten program came in on the list:
3. Indiana ($279 million)4. Ohio State ($262 million)8. Illinois ($232 million)12. Michigan ($189 million)13. Michigan State ($183 million)15. Minnesota ($164 million)20. Purdue ($146 million)26. Wisconsin ($136 million)29. UCLA ($130 million)35. Maryland ($106 million)44. Northwestern ($93 million)45. Iowa ($93 million)47. Nebraska ($92 million)61. Washington ($80 million)63. Rutgers ($78 million)64. Oregon ($77 million)72. USC ($64 million)87. Penn State ($45 million)
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