For a sport that runs on cars, automotive companies have always been the backbone of NASCAR. Since the first race in 1949, several manufacturers have been tied to the sport. While many have stayed loyal to NASCAR for decades, some big names have stepped away over the years.
When President Trump announced new auto tariff regulations, not even NASCAR was off-limits. Depending on how the policy plays out, it could impact the sport, the teams, and especially the relationship between NASCAR and one of its biggest backers, the Ford Motor Company.
What Does President Trump’s New Policy Exactly Entail
On April 3, President Trump announced an additional 25% tariff on imported automobiles and parts, including those from Canada and Mexico. While the policy is aimed at overseas manufacturers, it’s expected to shake up the entire auto industry.
Several major automakers, including Ford, have voiced concern. In a recent memo, the company warned that increased costs could show up as early as May. Even with a discount window lasting through June 2, Ford expects to roll out higher prices by July.
Automotive News first reported the memo, which stated:
“In the absence of material changes to the tariff policy as articulated to date, we anticipate the need to make vehicle pricing adjustments in the future, which is expected to happen with May production.”
But this isn’t just about more expensive cars. Higher prices could also affect Ford’s $40 billion sponsorship and investment budget — including what it spends on NASCAR.
NASCAR and Ford’s Partnership Over the Years
When NASCAR launched the Cup Series in 1949, Ford was one of the sport’s earliest OEM partners. From the beginning, Ford cars made an impact on the track. NASCAR legend Ned Jarrett won titles in a Ford in 1961 and 1965. Back then, Ford’s main rivals were General Motors and Chrysler.
In the 1960s, Ford introduced the aerodynamic Torino Talladega to compete with Dodge’s Charger Daytona. The car quickly carved out its own legacy.
Through the 1970s, ’80s, and ’90s, some of the sport’s biggest names drove Fords, including Mark Martin, Bill Elliott, and Dale Jarrett, who won the 1999 Cup Series championship.
In the early 2000s, Ford’s partnership with Roush Racing delivered big. The team won back-to-back championships in 2003 and 2004 with Matt Kenseth and Kurt Busch. In 2013, Team Penske joined Ford, and in 2018, Joey Logano captured his first title behind the wheel of a Ford.
When NASCAR introduced the Next Gen car in 2022, Ford rolled out its updated Mustang, which has been a strong presence on the track ever since.
Over the decades, Ford has built a deep legacy in NASCAR. Its cars have won 730 Cup Series races, and the company has claimed the Manufacturers’ Championship 17 times.
