Formula 1 has officially welcomed professional services giant PwC as its Official Consulting Partner, kicking off the multi-year partnership at the highly anticipated FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2025 this weekend.
This collaboration unites two global powerhouses committed to high performance in complex, fast-paced environments. Under the agreement, PwC will not only enjoy brand visibility through signage at select races but will also gain exclusive access to host clients and stakeholders across the F1 calendar — a powerful platform for engaging top-tier decision-makers.
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Strategic Alignment for Global Growth
Beyond visibility, PwC will play a hands-on role in shaping the future of Formula 1. The firm will provide strategic consulting across key business areas, helping F1 elevate its operational efficiency, performance, and global expansion goals.
Emily Prazer, Chief Commercial Officer of Formula 1, commented:
🗣️ As two brands founded upon the need to solve complex problems at the highest level, partnering with PwC is a natural fit for Formula 1. Their consultancy expertise will support our complex and evolving business as we look to innovate and continue our global growth.
Paul Griggs, PwC US Senior Partner, added:
🗣️ Formula 1 represents the kind of high-performance environment where strategy, speed and innovation converge — and that’s where PwC thrives. We see an incredible opportunity to support them in their drive to the leading edge.
A Partnership Beyond the Track
This partnership isn’t just about business — it’s about innovation, global engagement, and shaping the future of sport and enterprise. As Formula 1 continues its transformation into a data-driven, sustainability-minded, and globally inclusive enterprise, PwC’s expertise will be instrumental in navigating this ever-evolving landscape.
🔥 Stay tuned as this exciting collaboration unfolds at the #MiamiGP and beyond!
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