Ahead of this weekend’s Miami Grand Prix, Ferrari have unveiled their one-off team kit for the first US round of 2025 while their title sponsor HP has also revealed plans for a unique livery.
Ahead of the last year’s Miami Grand Prix, the Maranello-based outfit unveiled a new sponsorship deal, announcing HP as its new partner. Marking the beginning of a multi-year sponsorship deal, the agreement meant that the Italian squad was renamed Scuderia Ferrari HP.
Alongside the branding deal, HP also started to supply Ferrari with its services, ranging from computers, printers and other hardware to conferencing technology.
A year after the deal, Ferrari has now unveiled their special team kit for this weekend’s Miami Grand Prix. The Scuderia’s team kit for the Miami GP will be predominantly white with red accents.
In addition to the one-off team kit, HP has also revealed its plans to design a special livery for the SF25 for this weekend. The initiative will enable fans to send message to Ferrari via a specially dedicated website from which HP’s artificial intelligence-driven software will select the best ones.
HP will then use its large format printer to print the messages that will make their way onto the surfaces of the Lewis Hamilton and Charles Leclerc’s car.
HP explained: “This season HP is bringing you, Scuderia Ferrari’s biggest fans, closer than ever to the Scuderia Ferrari HP Team through their technology. We invite you to add your personal message.
“The HP AI PC, thanks to its powerful analytic capability, will facilitate the selection of messages. Then HP’s large format printer will print the selected messages directly onto the car cover used to reveal the Miami special livery.”
Up close with the Miami teamwear 😎 pic.twitter.com/TFTDeierYO
— Scuderia Ferrari HP (@ScuderiaFerrari) April 28, 2025
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