Ahead of this weekend’s Miami Grand Prix, Formula 1 has announced professional services firm PwC as its consulting prtner with the partnership beginning from this coming weekend.
The multi-year agreement, which connects two organisations focused on delivering high performance in complex environments, will see PwC benefit from a range of access to the sport, including signage at select races and the opportunity to host clients and stakeholders at Grands Prix throughout the season.
As part of the agreement, PwC will also provide strategic consulting to Formula 1 across key areas of its global business to help enhance performance and the sport’s drive for operational excellence.
Commenting on the agreement, Formula One’s Chief Commercial Officer Emily Prazer stated: “As two brands founded upon the need to solve complex problems at the highest level, partnering with PwC is a natural fit for Formula 1.
“Their consultancy expertise will support our complex and evolving business as we look to innovate and continue our global growth, and our global platform will enable them to bring their business to our millions of fans, both at events and watching at home.”
Reflecting on the deal, PwC US Senior Partner Paul Griggs noted: “Formula 1 represents the kind of high-performance environment where strategy, speed and innovation converge — and that’s where PwC thrives.
“As we work alongside F1’s team, we see an incredible opportunity to support them in their drive to the leading edge, bringing additional innovative thinking to complex challenges — helping them shape their future across an ever-changing global landscape.”
F1
