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England Golf launches new strategy for 2025-2030 – Golf News | Golf Magazine

by Beer Belly Sports
May 14, 2025
in Golf
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England Golf reveal new five-year strategy, aimed at inspiring more people to play golf.

The 2025-2030 strategy will see the national governing body operate around its four key pillars which include being; safe, inclusive, sustainable, and inspirational.

With over 1800 affiliated golf clubs and facilities, England Golf aims to support and empower a thriving community of golfers to get the most out of the game.

England Golf has seen golf club membership increase by 8,000 to 730,000 in 2024, while iGolf – catering for golfers without a club to obtain a Handicap Index® – now has over 61,000 subscribers.

The growth hasn’t stopped there either, with over 17,400 iGolfers having now transitioned into club membership since its inception in 2021.

iPlay, a free functionality for golfers to track their progress with an average score indicator, has also seen over 10,000 people register.

And following the launch of the Respect in Golf movement, England Golf has seen all clubs and counties sign its Terms of Affiliation, demonstrating a commitment to making the game more inclusive and accessible to all.

ENGLAND GOLF COMMENTS

England Golf Chief Executive Jeremy Tomlinson said: “I am very proud of all the work the England Golf Board, team and stakeholders have put in to create our “Let’s Inspire More Golfers” 2025-2030 strategic plan.

“As such, I am excited and energised to share with you our fully supported England Golf 2025-2030 strategy “Let’s Inspire More Golfers!”

“The mission, purpose and strategic goals emanate from a strong foundation and learnings earned through delivering our 2021-2025 Course Planner, most definitely setting the stage for our next chapter in promoting the sport we love…golf.

“The beating heart of our new strategy is a simple yet powerful message: “Let’s Inspire More Golfers!”.

“It is essential that golf is relevant in today’s competitive sporting landscape, as such I hope you believe as we do, that together, we can continue to build upon golf’s post-pandemic boom, promoting golf for everyone, however and wherever they wish to play.

“And if we can do that successfully, then we will have the best chance of inspiring more people who participate to call themselves golfers!

“Thank you for joining the drive to Inspire More Golfers.”

England Golf won the Sports Innovation Award at the 2024 Sports Business Awards, and is once again up for two accolades at the 2025 FEVO Sport Industry Awards, with the national governing body nominated for Sport Organisation of the Year and the Wellness at Work award.



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