Riyadh Season and Sela PresentThe Fight of the Century 🔥Canelo vs. Crawford 🥊For the Undisputed Super Middleweight Championship and The Ring
Magazine Belt 👑📍 Sept 13 – Las Vegas🌍 Streaming live on Netflix as part of a strategic partnership with
Riyadh Season… pic.twitter.com/Z1kJrb0FcN— TURKI ALALSHIKH (@Turki_alalshikh)
June 10, 2025
UFC CEO Dana White will have a hand in promoting one of the
biggest boxing matches in recent memory.
It was officially announced in a press release on Tuesday that the
unified supermiddleweight championship clash between Canelo Alvarez
(62-2-2, 39 KOs) and Terence Crawford (41-0, 31 KOs) will take
place on Sept. 13 at Allegiant Stadium in Las Vegas. While the bout
itself — and its date — had already been reported, a few other
pertinent details surrounding the fight were also revealed.
Turki Alalshikh, chairman of the General Entertainment Authority
and president of the Saudi Boxing Federation, announced that his
Riyadh Season team will collaborate with White and entertainment
conglomerate Sela to promote the contest. In recent weeks there
were rumors that White was no longer involved with the fight, but
those proved to be unfounded.
In March, White
announced the launch of TKO Boxing, a partnership between TKO
Group Holdings — the parent company of the UFC and WWE — Alalshikh
and Sela. Details surrounding the league have been scarce since
that announcement, but perhaps this could be something of a launch
point. However, in a post on social media, White celebrated the booking by
tagging the Zuffa Boxing Instagram account.
“Turki wants to make the biggest fights that the fans want to see
in boxing and this is right up my alley,” White said in a release.
“Are you kidding me that the first boxing fight I’m going to get to
promote is Canelo vs. Crawford? It’s literally a once in a lifetime
fight.”
Another signifcant aspect of the fight are the broadcast plans:
Alvarez vs. Crawford will bypass the pay-per-view model typically
favored in boxing to stream on Netflix. The popular streaming
platform notably aired the Jake Paul vs.
Mike Tyson bout last November and is reportedly one of the
contenders to land a portion of the UFC broadcast rights.
“On Sept. 13, Canelo and Crawford, two legends of boxing, will
finally compete against each other in the fight of the century,”
Alalshikh said. “Alongside Dana White and Sela, we will deliver
something truly incredible in Las Vegas for fans around the world
to enjoy through Netflix.”
Ahead of their fight, Alvarez and Crawford will take part in a
three-city media tour that includes stops in Riyadh (June 20), New
York (June 22) and Las Vegas (June 27).
