Atlassian Williams Racing Accelerates With AI Innovator Airia in New Partnership | Paddock Magazine

Ahead of this weekend’s 2025 FIA Formula 1 Miami Grand Prix, Atlassian Williams Racing is proud to announce a new multi-year partnership with Airia, an innovative enterprise platform that enables organisations to orchestrate, deploy, and manage AI solutions securely and at scale.

As the Official AI Orchestration Partner, Atlanta-based Airia will play a key role in enhancing the technological capabilities of Atlassian Williams Racing. This collaboration brings together two innovation-led companies united by a shared commitment to performance, precision, and cutting-edge technology.

We are delighted that Airia has partnered with Atlassian Williams Racing ahead of the Miami Grand Prix to help accelerate our transformation towards winning World Championships. We are gathering real momentum as we invest in the right people, tools, and technology – and attracting visionary partners like Airia is a key part of that journey.

James Vowles

Atlassian Williams Racing

Driving Innovation Through AI Orchestration

The partnership enables Williams to leverage the Airia platform to connect teams securely and effectively to AI capabilities across the organisation. By enabling faster access to data, insights, and collaboration, the platform supports the team’s strategic goals as it pursues future championship success.

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In turn, Airia gains a high-profile platform in the global motorsport arena, showcasing its AI orchestration technology in one of the world’s most data-driven and demanding environments.

Partnering with Atlassian Williams Racing represents a perfect alignment of vision. Formula 1 is the ultimate real-time, data-driven environment, and AI is the next major competitive differentiator. Just as success on the track depends on speed, precision, and agility, enterprises must embrace AI to stay ahead. We’re excited to support Williams in embedding AI safely across their operations, driving smarter, faster outcomes both on and off the track.

John Marshall

CEO of Airia

Airia’s Debut at the Miami Grand Prix

Airia’s branding will be visible for the first time this weekend on the FW47 race cars, with logos featured on the front wing endplates and halos driven by Alex Albon and Carlos Sainz. The branding will also appear on the F1 Academy car piloted by rising US star Lia Block.

Reflecting Airia’s dedication to education, the partnership will also integrate with Williams’ STEM outreach programme, which is set to bring over 10,000 children to the team’s Grove headquarters in 2025 for hands-on learning experiences focused on careers in science, technology, engineering, and mathematics.

Strengthening Williams’ Technology Ecosystem With Airia

Airia is the third major technology partner to join Williams in 2025, following Atlassian (title partner since January) and Brillio (joined in March). Together, these collaborations underscore Williams’ transformation strategy and its position as a pioneer in leveraging advanced technologies within Formula 1.

Partnering with Airia is another milestone in our data and AI strategy. Their innovative platform and focus on agility and excellence will help give us a competitive edge in a sport where every millisecond counts.

Sorin Cheran

Chief Information and Analytics Officer at Williams